Content Creation and Management:

• Work closely with the marketing team and designers to establish the brand on various social media platforms such as Instagram, YouTube, Pinterest, TikTok, and LinkedIn.
• Help develop, implement, and oversee social media plans across these platforms to increase brand visibility, engagement, and conversions.
• Collaborate with the design team to produce visually attractive and consistent content.
• Monitor performance metrics, prepare reports, and suggest improvements based on these insights.

Creative Sourcing:

• Assist in identifying and coordinating with creative professionals like photographers, videographers, and graphic designers to create engaging content.
• Support the conceptualization and implementation of creative campaigns that appeal to our target demographic and reflect the brand's values.
• Maintain a content calendar to manage a regular posting schedule and ensure it aligns with broader marketing strategies and events.

Community Engagement:

• Contribute to substantial growth and engagement on all social media channels, aiming to meet or exceed specific team goals and KPIs.
• Help organize and execute social media campaigns, competitions, and other participatory activities to enhance user interaction and loyalty to the brand.
• Foster active engagement and ongoing dialogue on social media by sharing relevant and informative content that continues to attract our dedicated followers.

Collaboration:

• Liaise with Marketing, Design, and Partnership teams to deliver a unified brand message and leverage cross-promotional opportunities.
• Support in managing our business partnerships through social media efforts and collaborative projects.

Paid Advertising:

• Assist in managing and refining paid social media campaigns, including overseeing budgets, targeting, and creative inputs.

Market Awareness:

• Keep abreast of the latest industry trends, updates on social media platforms, and new technologies to continuously enhance our social media outreach.

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